LABRUM and Arsenal Restyle the Football Pitch for SS25
Hosted inside London’s Emirates Stadium, the collection was led by UK talents Declan Rice, Ghetts, and Michael Dapaah.
Foday Dumbuya‘s LABRUM has brought cultural flair to the London Fashion Week calendar season after season. For Fall/Winter 2024, the London-based imprint took us on a journey through color inside London’s Tate Britain art museum, moving across the city to Arsenal’s Emirates Stadium for Spring/Summer 2025. Dumbuya is growing his relationship with the British football club, recently paying tribute to the African diaspora across its 2024/25 away kit.
LABRUM shut down the off-season stadium under the British sunshine, enlisting local players to walk the runway. UK grime rapper and MC Ghetts opened the runway to an intimate group sat on red-tinted side seating, showcasing LABRUM in a modern light with a militaristic co-ord featuring raised paneling and branded drawstrings. Arsenal defensive midfielder Declan Rice dominated the field in the second look, elevating LABRUM’s signature suiting with crossed ribbon details replacing traditional button closures.
Embroidered menswear stormed the pitch with cargo-style shorts, while traditional headgear dangled to the knees with ruling energy. Abstract figures stood firm on slim-fit button-downs, followed by patched tops with clawed ornamentation worn by British talent Michael Dapaah. LABRUM upcycled pre-released Arsenal kits to create a fully-fledged bodysuit with promotional “VISIT RAWANDA” branding, completing the collection with embellished gowns, passport stamp-printed suiting, and multi-colored monarch uniforms.
Take a closer look at LABRUM’s SS25 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.
