Dropping February 28, 2025.
Featuring four desserts inspired by Jennie’s creative vision.
In partnership with her own record label and entertainment company Oddatelier.
Joining stars like J-Hope, Sophie Turner, Zendaya and more ambassadors.
YG Entertainment founder Yang Hyun-suk also confirmed a world tour for the K-pop group.
Arriving with a visual shot on location in Bangkok, Thailand.
Joining the ranks of Rihanna, A$AP Rocky, Dua Lipa and Skepta as the brand’s new ambassador.
Featuring collaborative styles such as HIDDEN x Needles’ deconstructed tee.
Taking to Instagram to reveal “Jentle Salon.”
Her venture into a solo career.
Photographed by Mert Alas.
Set to begin filming later this month.