hype cog


A Bathing Ape, also known as BAPE, is a Japanese streetwear brand founded in 1993 by NIGO. It encompasses men’s, women’s and children’s clothing, as well as a variety of accessories and lifestyle items. In 2011, it was announced that Hong Kong-based fashion conglomerate I.T Group purchased the brand for $2.8 million USD, and by 2013 NIGO had stepped down from the brand’s creative helm.

BAPE Drops 3 New BAPEX TYPE-3 Timepieces for 2017 Spring/Summer
BAPE Unveils a New 'One Piece' Collaboration
Stash Your Credit Card in BAPE's New Camo iPhone 7 Case
Discussing UNDEFEATED's BAPE Collaboration and Its Asia Expansion With James Bond
A Closer Look at the BAPE Outdoor Collection
BAPE & Porter Release a Sick Pair of 1ST CAMO Sling Bags
BAPE Offers a Swarovski-Detailed Hoodie in Its Latest Tiger Shark Collection for 2017 Spring/Summer
BAPE & Helinox Join Forces for a Camo-Covered Collaboration
HYPES is a real time popularity metric informing readers of what is trending