The exec and artist reportedly refused several offers to sell the label’s catalog.
Linking the labels that led the vicious East Coast-West Coast hip-hop rivalry of the ’90s.
“I am the epitome of a ’90s baby. I have been greatly influenced by Bad Boy artists, but driven and inspired by my generation to be authentic.”
The classic Bad Boy record gets the Dreamteam treatment.
It’s the fifth switch for the mogul.
Centered on the label’s 2016 reunion run.
It will premiere at the 2017 Tribeca Film Festival.