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Jerry Lorenzo Aims to "Pierce Culture" With adidas Basketball Collection
Fashion

Jerry Lorenzo Aims to "Pierce Culture" With adidas Basketball Collection

In an interview with Kerby Jean-Raymond, the Fear of God designer talks expectations and experimentation.
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NBA Rookie Anthony Edwards Signs Endorsement Deal With adidas
Footwear

NBA Rookie Anthony Edwards Signs Endorsement Deal With adidas

The Timberwolves’ No.1 pick becomes one of two 2020 draft members with shoe deals.
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Fear of God and adidas Announce Long-Term Partnership
Footwear

Fear of God and adidas Announce Long-Term Partnership

FoG founder Jerry Lorenzo will drive adidas Basketball’s global creative and business strategies.
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James Harden's adidas Harden Vol. 5 Introduces New "Futurenatural" Tech
Footwear

James Harden's adidas Harden Vol. 5 Introduces New "Futurenatural" Tech

The Beard’s latest features an adaptable one-piece mold and a hybrid BOOST/LIGHTSTRIKE cushioning setup.
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14.5K   13 Comments
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adidas Launches Damian Lillard's Dame 7 with "I Am My Own Fan" Pack
Footwear

adidas Launches Damian Lillard's Dame 7 with "I Am My Own Fan" Pack

Dame D.O.L.L.A.’s seventh signature sneaker is available now in multiple bold colorways.
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Derrick Rose and adidas Debut the D Rose 11
Footwear

Derrick Rose and adidas Debut the D Rose 11

The former MVP’s 11th signature shoe has quietly released in China.
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adidas Originals Digs Deep Into FYW Archives, Revives Intimidation Basketball Sneaker
Footwear

adidas Originals Digs Deep Into FYW Archives, Revives Intimidation Basketball Sneaker

The late ’90s pair directly inspired the YEEZY 500.
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Donovan Mitchell and adidas Will Donate D.O.N. Issue #2 "Spidey-Sense" Proceeds to Jacob Blake's Children
Footwear

Donovan Mitchell and adidas Will Donate D.O.N. Issue #2 "Spidey-Sense" Proceeds to Jacob Blake's Children

adidas is also postponing all other U.S. releases until further notice.
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3.5K   7 Comments
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adidas Reveals Donovan Mitchell's D.O.N. Issue #2
Footwear

adidas Reveals Donovan Mitchell's D.O.N. Issue #2

Debuting with colorful Marvel and Crayola collaborations.
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adidas N3XT L3V3L 2020 Mixes Past, Present and Future
Footwear

adidas N3XT L3V3L 2020 Mixes Past, Present and Future

Laceless uppers, LIGHTSTRIKE cushioning, and Crazy BYW-esque midsoles.
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12.2K   3 Comments
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Allen Iverson and James Harden Collide on adidas Harden Vol. 4 “Question”
Footwear

Allen Iverson and James Harden Collide on adidas Harden Vol. 4 “Question”

The Answer’s most famous sneaker colorway meets the Beard’s latest signature model.
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Jonah Hill's adidas Partnership Is a Genie Wish Come True
Footwear

Jonah Hill's adidas Partnership Is a Genie Wish Come True

The Hollywood superstar talks about adidas, mentoring future filmmakers and becoming a street style maverick.
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