hype cog


Y-3 is a collaboration label between adidas and Yohji Yamamoto, a Japanese designer known for his avant-garde designs and striking silhouettes launched in 2002. His collaboration with adidas was incepted in 2002, with the aim of bringing Yamamoto’s sartorial aesthetics to the adidas brand. Fusing high fashion with advanced sportswear, Y-3 exhibits fashion shows twice a year at New York Fashion Week, each time developing its trademark aesthetic of black-on-black pieces accented with the adidas Three Stripes branding. Y-3 has a popular range of sneakers as well, with its widely acclaimed Qasa silhouette receiving many reiterations since its release in mid-2013.

The 10 Best Sneakers We Saw on the Runway During Paris Fashion Week
Y-3 Adds Jungle Flair for Its 2018 Spring/Summer Collection
Slam Jam Socialism Highlights Y-3 in Latest 2017 Summer Editorial
A Closer Look at Y-3's Future-Facing 2017 Fall/Winter Footwear Collection
The Y-3 PureBOOST "Triple Black" Is Now Available for Pre-Order
Slam Jam Highlights the Season's Best In "Phosphene"
The Y-3 Stan Smith Gets a Hint of Black
Y-3's Take on the PureBOOST Drops in Black & Blue
Y-3 SPORT's 2017 Spring/Summer Collection Is for The "Urban Enigma"


Y-3 SPORT, a capsule collection of highly functional sportswear, launches


Y-3 shows its 10th collection with the AW 2007 - 2008 Men's and Women's presentations in New York City


Launch of first Y-3 Men's and Women's Collection in Paris with SS03 collection
adidas Sport Style Y-3 design by Yohji Yamamoto is unveiled in Paris


Yohji Yamamoto approaches adidas
HYPES is a real time popularity metric informing readers of what is trending