New Era

New Era

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.

Founded 1920
Industries Accessories
Headquarter Buffalo, NY, United States
F.C.Real Bristol Reveals Second Spring/Summer 2018 Drop
Fashion

F.C.Real Bristol Reveals Second Spring/Summer 2018 Drop

Including a New Era collab.
1,662 Hypes 0 Comments

Marino Infantry Connects With New Era for 59FIFTYs
Fashion

Marino Infantry Connects With New Era for 59FIFTYs

Perfect for the spring/summer.
1,696 Hypes 4 Comments

New Era Embodies the Hustle of the NBA Through Graphic-Heavy Unisex Streetwear
Fashion 

New Era Embodies the Hustle of the NBA Through Graphic-Heavy Unisex Streetwear

Featuring the Celtics, Bulls, Warriors, and Cavaliers.
2,408 Hypes 2 Comments


New Era Commemorates Yams Day 2018 With "Yamborghini" Collection
Fashion

New Era Commemorates Yams Day 2018 With "Yamborghini" Collection

Designed by A$AP Twelvyy.
4,258 Hypes 8 Comments

New Era Japan & WHIZ LIMITED Connect on a New Backpack Design
Fashion

New Era Japan & WHIZ LIMITED Connect on a New Backpack Design

Including a personalized signature plaque.
2,084 Hypes 1 Comments

Rep Your Favorite Team in New Era's NBA City Series Collection
Fashion 

Rep Your Favorite Team in New Era's NBA City Series Collection

Available now at LIDS.
4,294 Hypes 5 Comments


New Era and LA Lakers Celebrate Kobe Bryant's Career With Hat Capsule
Fashion

New Era and LA Lakers Celebrate Kobe Bryant's Career With Hat Capsule

Honoring the Black Mamba.
2,505 Hypes 0 Comments

10 Product Drops You Don’t Want to Miss This Week
Fashion 

10 Product Drops You Don’t Want to Miss This Week

Christmas ideas galore.
138,565 Hypes 0 Comments

Nickelodeon & New Era Bring Back Your Favorite Shows & Characters
Fashion

Nickelodeon & New Era Bring Back Your Favorite Shows & Characters

Collaborative caps that feature ‘Hey Arnold!,’ ‘Rocko’s Modern Life,’ ‘All That,’ and more.
7,188 Hypes 0 Comments

Journal Standard & New Era Fuse Japanese and MLB Imagery in New Capsule Collection
Fashion

Journal Standard & New Era Fuse Japanese and MLB Imagery in New Capsule Collection

East meets West.
2,808 Hypes 0 Comments

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2015

Signs deal with Manchester United

2010

Acquires exclusive sideline rights from the National Football League (NFL)

2007

The 59FIFTY cap undergoes major re-design

2001

Chris Koch is named CEO and begins an era focused on global expansion

1997

New Era unveils its first new logo in a generation, the “Flag”

1996

Filmmaker Spike Lee personally requests a red New York Yankees cap from New Era, starting both a fashion trend as well as a long relationship with New Era

1993

Chris Koch becomes President of New Era and David Koch becomes CEO

1933

New Era is granted the first exclusive license with MLB to produce the on-field baseball caps for all teams

1974

20 of the 24 MLB teams sign with New Era

1969

New Era supplies special caps for the Apollo 11 moon mission’s Splashdown Recovery effort on the USS Hornet

1954

New Era’s fitted pro cap is modernized, redesigned and named the 59FIFTY (AKA the “Brooklyn Style” cap) by Harold Koch, who introduces many design improvements and innovations while head of New Era

1950

New Era is supplying caps to the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers, as well as to other teams under the “private labeling” with Wilson and Spaulding

1934

New Era’s first Major League Baseball (MLB) caps are produced - the Cleveland Indians Home and Away caps

1932

Harold Koch convinces Ehrhardt Koch to design New Era’s version of the baseball cap

1922

“E. Koch Cap Co.” is officially named “New Era Cap Company.”

1920

Founded by German immigrant Ehrhardt Koch