Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Air Jordan 1 Mid SE "Track Red" Offers Union-Style Colorblocking
Footwear

Air Jordan 1 Mid SE "Track Red" Offers Union-Style Colorblocking

Taking cues from Chris Gibbs and co’s influential 2018 collaboration.

Jordan Crater "University Red" Features a Recycled Crater Foam Midsole
Footwear

Jordan Crater "University Red" Features a Recycled Crater Foam Midsole

A sustainable style from the Jumpman that takes material cues from Nike’s Space Hippie line.

Take a First Look at the Air Jordan 11 "25th Anniversary"
Footwear

Take a First Look at the Air Jordan 11 "25th Anniversary"

The black, white and silver makeup is set to release this December.

Exclusive Look at the Making of Dior and Jordan's "Air Dior" Capsule
Footwear 

Exclusive Look at the Making of Dior and Jordan's "Air Dior" Capsule

Kim Jones talks the process behind Dior and Jordan Brand’s luxurious collection of Air Jordan 1s and apparel.

The Jordan Delta Breathe in "Tech White" Lands Soon
Footwear

The Jordan Delta Breathe in "Tech White" Lands Soon

Bold deconstruction and ultra-plush cushioning.

The Year In Footwear Has Not Been Everything We Predicted
Footwear 

The Year In Footwear Has Not Been Everything We Predicted

Trying to make sense of a wild six month stretch with the benefit of hindsight.

An Autographed Off-White™ x AJ4 "Sail" Sold for $187K USD At Auction (UPDATE)
Footwear

An Autographed Off-White™ x AJ4 "Sail" Sold for $187K USD At Auction (UPDATE)

With all proceeds are going to the Black Lives Matter movement, Inquest and The Black Curriculum.

Air Jordan 1 "Light Smoke Grey" Ignites This Week's Best Footwear Drops
Footwear 

Air Jordan 1 "Light Smoke Grey" Ignites This Week's Best Footwear Drops

Alongside the YEEZY BOOST 700 MNVN “Bone,” Nike ISPA’s conceptual, comfortable Overreact and more.

The Air Jordan 12 "University Gold" Will Arrive Later This Month
Footwear

The Air Jordan 12 "University Gold" Will Arrive Later This Month

MJ always did have the Midas touch.

Watch This Dior x Air Jordan 1 High OG Get Covered in Ketchup
Footwear

Watch This Dior x Air Jordan 1 High OG Get Covered in Ketchup

Protected by Crep Protect.

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