Jordan Brand
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
Taking cues from Chris Gibbs and co’s influential 2018 collaboration.
A sustainable style from the Jumpman that takes material cues from Nike’s Space Hippie line.
The black, white and silver makeup is set to release this December.
Kim Jones talks the process behind Dior and Jordan Brand’s luxurious collection of Air Jordan 1s and apparel.
Bold deconstruction and ultra-plush cushioning.
Trying to make sense of a wild six month stretch with the benefit of hindsight.
With all proceeds are going to the Black Lives Matter movement, Inquest and The Black Curriculum.
Alongside the YEEZY BOOST 700 MNVN “Bone,” Nike ISPA’s conceptual, comfortable Overreact and more.
MJ always did have the Midas touch.
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