Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

First Look at the Air Jordan 6 "UNC"
Footwear

First Look at the Air Jordan 6 "UNC"

The school colors of MJ’s alma mater are present throughout the entire upper.

Jordan Brand's Fall-Friendly Air Jordan 5 "Orange Blaze" Leads This Week's Best Footwear Drops
Footwear 

Jordan Brand's Fall-Friendly Air Jordan 5 "Orange Blaze" Leads This Week's Best Footwear Drops

The Shattered Backboard-esque kicks are joined by Billie Eilish’s Air Jordan 1 KO, the Nike Dunk High “Black Acid Wash” and a Denim Tears x ASICS GEL-MC PLUS collab.

Take a Detailed Look at the Air Jordan 1 Element GORE-TEX "Light Bone"
Footwear

Take a Detailed Look at the Air Jordan 1 Element GORE-TEX "Light Bone"

Another all-weather take on the court classic.

Take an Official Look at the Air Jordan 4 "Red Thunder"
Footwear

Take an Official Look at the Air Jordan 4 "Red Thunder"

Set to release next month.

Take an On-Foot Look at the Air Jordan 1 High OG "Dark Marina Blue"
Footwear

Take an On-Foot Look at the Air Jordan 1 High OG "Dark Marina Blue"

Expected to release earlier next year.


Detailed Look at the Air Jordan 1 High OG "Prototype"
Footwear

Detailed Look at the Air Jordan 1 High OG "Prototype"

Jordan Brand’s coveted silhouette gets remixed with a blueprint-inspired approach.

Take a First Look at the Air Jordan 5 "Bluebird"
Footwear

Take a First Look at the Air Jordan 5 "Bluebird"

A women’s exclusive.

Take an On-Foot Look at the Air Jordan 5 "Shattered Backboard"
Footwear

Take an On-Foot Look at the Air Jordan 5 "Shattered Backboard"

Part of Jordan Brand’s Fall 2021 collection.

Air Jordan 1 High Zoom CMFT Gets Drenched With All-Green Uppers
Footwear

Air Jordan 1 High Zoom CMFT Gets Drenched With All-Green Uppers

The modernized AJ 1 iteration comes accented with white midsoles.

Billie Eilish's 100% Vegan Air Jordan 1 KO and Air Jordan 15 Collabs are Planted Into This Week's Best Footwear Drops
Footwear 

Billie Eilish's 100% Vegan Air Jordan 1 KO and Air Jordan 15 Collabs are Planted Into This Week's Best Footwear Drops

The pop artist’s collabs are joined by the ‘Gundam’ x Nike SB Dunk Highs, the adidas YEEZY BOOST 700 V2 “Mauve” and the Air Jordan 1 “Prototype.”

Load More
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.