Hiroshi Fujiwara

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

fragment design Steps Into the World of Pastries With Branded Macarons
Food & Beverage

fragment design Steps Into the World of Pastries With Branded Macarons

In collaboration with NF and PIERRE HERMÉ PARIS Aoyama.

Hiroshi Fujiwara Presents Leica M10 and Q2 Monochrom "fragment Edition" Cameras
Tech

Hiroshi Fujiwara Presents Leica M10 and Q2 Monochrom "fragment Edition" Cameras

Limited to 20 units.

Hiroshi Fujiwara Reveals fragment design x HEYTEA Collab
Food & Beverage

Hiroshi Fujiwara Reveals fragment design x HEYTEA Collab

Dubbed the “Black TEA” range.

Hiroshi Fujiwara and Loro Piana Reconnect for SS22
Fashion

Hiroshi Fujiwara and Loro Piana Reconnect for SS22

Once again delivering a collection of timeless street styles supported by refined fabrics and craftsmanship.

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Drops Plush Dolls, Key Charms and nanoblock Collection
Design

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Drops Plush Dolls, Key Charms and nanoblock Collection

In collaboration with sequence MIYASHITA PARK Hotel.


Open Road: 2021 fragment design x Maserati Ghibli S Q4
Automotive

Open Road: 2021 fragment design x Maserati Ghibli S Q4

Understanding fragment design helps to decipher the what and why of this collaboration.

Take an Inside Look at INN THUNDERBOLT PROJECT BY FRGMT & POKÉMON
Travel 

Take an Inside Look at INN THUNDERBOLT PROJECT BY FRGMT & POKÉMON

The 16th floor of Tokyo’s sequence hotel has been transformed into a Pokémon-themed escape.

Hiroshi Fujiwara and Mark Gonzales Release Their Hotly Anticipated “NON FRAGMENT TOKEN” NFT
NFT

Hiroshi Fujiwara and Mark Gonzales Release Their Hotly Anticipated “NON FRAGMENT TOKEN” NFT

Sold exclusively through SOULSHIFT.

Hiroshi Fujiwara Teases fragment design x SOPH. Collaboration
Fashion

Hiroshi Fujiwara Teases fragment design x SOPH. Collaboration

Featuring pieces from Uniform Experiment and graffiti artist Dondi.

Uniform Experiment Incorporates Loro Piana Fabrics for New Year Items
Fashion

Uniform Experiment Incorporates Loro Piana Fabrics for New Year Items

Subtle luxury.

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