Hiroshi Fujiwara

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

fragment design and Jordan Brand Unveil New Visuals for Upcoming Collab
Fashion

fragment design and Jordan Brand Unveil New Visuals for Upcoming Collab

An ode to ’80s sportswear.

Take a Look Inside THE CONVENI's SKP-S Pop-Up in Beijing
Fashion

Take a Look Inside THE CONVENI's SKP-S Pop-Up in Beijing

Hiroshi Fujiwara’s retail concept brand goes global once again.

Hiroshi Fujiwara's THE CONVENI to Close
Fashion

Hiroshi Fujiwara's THE CONVENI to Close

The Nobuo Araki-designed concept store will shutter just before autumn.

fragment design's Jordan Brand Collection Receives Official Prices (UPDATE)
Fashion

fragment design's Jordan Brand Collection Receives Official Prices (UPDATE)

Nike has announced how much the apparel will cost.

Take an Official Look at the fragment design x Air Jordan 35
Footwear

Take an Official Look at the fragment design x Air Jordan 35

Part of Hiroshi Fujiwara’s collaboration with the Nike Basketball division.

Official Images of the fragment design x Jordan Air Cadence SP
Footwear

Official Images of the fragment design x Jordan Air Cadence SP

Streetwear godfather Hiroshi Fujiwara has worked his magic on Jordan Brand’s newest lifestyle silhouette

Take an Official Look at the fragment design x Air Jordan 3 Retro SP
Footwear

Take an Official Look at the fragment design x Air Jordan 3 Retro SP

After being spotted on Hiroshi Fujiwara.

Watch Hiroshi Fujiwara Test Drive the Sony Vision-S
Automotive

Watch Hiroshi Fujiwara Test Drive the Sony Vision-S

Showing off the high-tech interior.

Closer Look: 7 MONCLER x fragment design x Converse Chuck 70 Ox
Footwear 

Closer Look: 7 MONCLER x fragment design x Converse Chuck 70 Ox

Check out the coding-inspired branding, tuxedo-like details, and the signature stamps.

Official Look at the 7 MONCLER x fragment design x Converse Chuck 70 Ox
Footwear

Official Look at the 7 MONCLER x fragment design x Converse Chuck 70 Ox

Two crisp, tuxedo-esque styles loaded with special branding.

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