Set to drop on August 21, the holder comes in special Beats Pill bundle first, at Dover Street Market London, followed by a global release.
Presented by Spanish rap star BB Trickz.
Available now in Blush Pink and Navy Blue in the UK and US.
The cables launch alongside a funny commercial featuring the brand’s iconic “Pill People”.
Demurely designed with pastel pink “b” logos on each ear.
Featuring 45 hours of total battery life, a 33% smaller case and powered by Apple’s H2 chip – the same found in AirPods Pro 2.
Following Kardashian’s recent Beats Studio Pros.
Arriving sometime next year.
TikTok also rolled out group chats with up to 32 people.
Following Beats’ beast-selling collaboration with the star in 2022.
Offering a sneak peek at Vear.
Hypebeast caught up with Oliver Schusser, president of Beats and 20-year Apple veteran, to talk about the brand’s journey and what to expect from it in the future.