Beams

BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.

Ayaki Obata Teams with BEAMS T for "Spring, Summer, Autumn, Winter" Art Show and Apparel Collection Release
Fashion

Ayaki Obata Teams with BEAMS T for "Spring, Summer, Autumn, Winter" Art Show and Apparel Collection Release

Going down at BEAMS T Harajuku.

Only Stylish Anglers Need Apply for BEAMS' Exclusive Abu Garcia Capsule
Fashion

Only Stylish Anglers Need Apply for BEAMS' Exclusive Abu Garcia Capsule

Slick fishing gear indebted to military essentials.

NISSIN Cup Noodles Joins BEAMS for "SPACE BEAMS" Capsule
Fashion

NISSIN Cup Noodles Joins BEAMS for "SPACE BEAMS" Capsule

Commemorating Soichi Noguchi’s boarding of the ISS.

Shaka and B: MING by BEAMS Deliver a Duo of Bespoke Neo Bungy Sandal Collaborations
Footwear

Shaka and B: MING by BEAMS Deliver a Duo of Bespoke Neo Bungy Sandal Collaborations

More footwear options to throw on for your short walks to the mailbox.

BEAMS Recruits Engineered Garments for Refined Militaria Patchwork
Fashion

BEAMS Recruits Engineered Garments for Refined Militaria Patchwork

The New York brand has blessed the Japanese retailer with seasonal exclusives.

BEAMS and Salomon Reunite For Après-Hike RX Slide 3.0
Footwear

BEAMS and Salomon Reunite For Après-Hike RX Slide 3.0

Featuring mismatched uppers and a thick EVA foam midsole.

BEAMS Calls In JAXA Astronaut Soichi Noguchi for Uniform-Inspired Capsule
Fashion

BEAMS Calls In JAXA Astronaut Soichi Noguchi for Uniform-Inspired Capsule

In support of the aeronautical engineer’s next mission.

BEAMS Gives Citizen Ana-Digi Temp Watch Artistic Update With Handwritten Dial
Watches

BEAMS Gives Citizen Ana-Digi Temp Watch Artistic Update With Handwritten Dial

Replacing the Citizen typeface with BEAMS’ own handstyle.

BEAMS and Arc’teryx Drop Autumnal-Colored Waistpack
Fashion

BEAMS and Arc’teryx Drop Autumnal-Colored Waistpack

Compact in size, but big in practicality.

BEAMS and Columbia Reunite for Outdoor-Ready FW20 Capsule
Fashion

BEAMS and Columbia Reunite for Outdoor-Ready FW20 Capsule

Featuring bold Realtree camo and hi-tech fabrics.

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