Awake NY
Founded by former Supreme brand director Angelo Baque, Awake NY is a logo-driven streetwear brand mostly known for its signature flowing script motif. Launched in 2012, Awake NY released its first full U.S. collection in 2017 and has presented extensive seasonal capsules since then. With an ever-growing emphasis on social justice and a Rolodex of collaborators that includes ASICS, Reebok, Moncler and more, Awake’s products are inherently grounded in its New York heritage — but serve up a visceral, global appeal.
Launching exclusively at UNKNWN alongside a capsule with NEON16.
With a campaign featuring Swizz Beatz, Chace Infinite and more.
The east and west coasts collide for three checkerboard colorways.
Featuring Supreme, OVO, Awake NY, COMME des GARÇONS, Moncler and more.
Featuring colorful wool suits, knitwear, hoodies and more.
Footwear collaborations from Denim Tears’ Tremaine Emory, BornxRaised’s Spanto, Procell’s Jess Gonsalves and photographer Renell Medrano are lined up.
Marking the debut of the Awake NY founder’s personal studio.
The NY Yankees vs. NY Mets campaign enlists city legends Mayor, New York Nico, Scarr of Scarr’s Pizza, and more.
A grown-up iteration of a silhouette many a ’90s baby is familiar with.
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