Awake NY

Founded by former Supreme brand director Angelo Baque, Awake NY is a logo-driven streetwear brand mostly known for its signature flowing script motif. Launched in 2012, Awake NY released its first full U.S. collection in 2017 and has presented extensive seasonal capsules since then. With an ever-growing emphasis on social justice and a Rolodex of collaborators that includes ASICS, Reebok, Moncler and more, Awake’s products are inherently grounded in its New York heritage — but serve up a visceral, global appeal.

Awake NY Will Donate Proceeds of Its New ASICS GEL-KAYANO Trainer 21 to Virgil Abloh’s “POST-MODERN” Scholarship
Footwear

Awake NY Will Donate Proceeds of Its New ASICS GEL-KAYANO Trainer 21 to Virgil Abloh’s “POST-MODERN” Scholarship

Launching exclusively at UNKNWN alongside a capsule with NEON16.

Crocs and Awake NY Highlight the Importance of Family With Debut Collab
Footwear

Crocs and Awake NY Highlight the Importance of Family With Debut Collab

With a campaign featuring Swizz Beatz, Chace Infinite and more.

Awake NY Announces Its Inaugural Vans Sk8-Hi Collaboration
Footwear

Awake NY Announces Its Inaugural Vans Sk8-Hi Collaboration

The east and west coasts collide for three checkerboard colorways.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, OVO, Awake NY, COMME des GARÇONS, Moncler and more.

Awake NY Reveals a Pattern-Filled FW21 Collection
Fashion

Awake NY Reveals a Pattern-Filled FW21 Collection

Featuring colorful wool suits, knitwear, hoodies and more.


ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative
Footwear

ASICS Taps Awake NY's Angelo Baque to Helm Its Newest "The ASICS Collective" Collaborations Initiative

Footwear collaborations from Denim Tears’ Tremaine Emory, BornxRaised’s Spanto, Procell’s Jess Gonsalves and photographer Renell Medrano are lined up.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring Supreme’s FW17 Playboy rugby shirt.

Take an Official Look at the Angelo Baque x ASICS Gel-Kayano 14 "Rebirth of Cool"
Footwear

Take an Official Look at the Angelo Baque x ASICS Gel-Kayano 14 "Rebirth of Cool"

Marking the debut of the Awake NY founder’s personal studio.

Awake NY, MLB and New Era Link Up for a Subway Series Collection
Fashion

Awake NY, MLB and New Era Link Up for a Subway Series Collection

The NY Yankees vs. NY Mets campaign enlists city legends Mayor, New York Nico, Scarr of Scarr’s Pizza, and more.

Awake NY Teams with Merrell For Nostalgic 1TRL Jungle Moc
Footwear

Awake NY Teams with Merrell For Nostalgic 1TRL Jungle Moc

A grown-up iteration of a silhouette many a ’90s baby is familiar with.

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