As part of the franchise’s 25th anniversary.
Including opportunities to collect anniversary-themed cards, merch, and digital activations.
Beating out Jay-Z, Paul McCartney, Beyoncé and more.
Featuring Travis Scott, Kanye West, Serena Williams, Frank Ocean, Cardi B and more.
All proceeds from the video will be given to an environmental organization.
Prepare for the big event.
Matching the song’s groovy feel.
Watch the Emil Nava-directed video here.
The most in the company’s 11-year history.