Behind the HYPE: ACRONYM’s Endless Search for Technical Innovation
Errolson Hugh Top 10
Founder of ACRONYM
Profile
Description
Canadian designer and Edmonton, Alberta native Errolson Hugh co-founded his Berlin-based brand ACRONYM with Michaela Sachenbacher. His well-documented designs have opened doors for Hugh to work with other like-minded brands such as Burton, Stone Island’s Shadow Project, UNITED ARROWS, and Herno Laminar. He is also on board as the designer of Nike’s subsidiary revival ACG line.
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Latest Collections
Behind the apparel brand that launched a functional clothing obsession.
The Acronym founder discusses whether or not the landscape has been changed for his futuristic clothing brand.
During the Berlin stop of the World Strand Tour 2019.
The creative director and former brand advisor talk the technical label’s impact and future.
Hugh and two designers talk shop at the influential Korean store.
Ask the ACRONYM frontman your deepest thoughts.
A collection of reworked classics and forward-thinking outerwear pieces.
From custom buckles to luxury zippers, streetwear is focusing on the details.
The latest optical offerings from Errolson Hugh.
The latest from the cult imprint.
The ACRONYM founder will discuss the intersection of fashion, design, media and technology.
All three pairs are up for grabs.
