ACRONYM

Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

Founded 1994
Industries Streetwear
Headquarter Munich, Germany
Website acrnm.com
ACRONYM® Releases SS18 Jackets
Fashion

ACRONYM® Releases SS18 Jackets

Act fast, they’re almost all gone.
7,314 Hypes 7 Comments

Gundam Gets an ACRONYM® x Nike Air VaporMax Moc 2 "Thirsty Bandit" Makeover
Design

Gundam Gets an ACRONYM® x Nike Air VaporMax Moc 2 "Thirsty Bandit" Makeover

Errolson Hugh approved.
8,843 Hypes 14 Comments

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “Thirsty Bandit”
Footwear

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “Thirsty Bandit”

Rounding off the collaboration.
5,929 Hypes 2 Comments


Skepta's Next Nike Collaboration Leads This Week's Drops
Footwear 

Skepta's Next Nike Collaboration Leads This Week's Drops

Plus more from ACRONYM® x Nike, Jordan Brand and adidas.
17,170 Hypes 15 Comments

ACRONYM® & Nike's Air VaporMax Moc 2 "Thirsty Bandit" Drops Later This Month
Footwear

ACRONYM® & Nike's Air VaporMax Moc 2 "Thirsty Bandit" Drops Later This Month

The cycle’s almost complete.
13,272 Hypes 11 Comments

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “The Illusional ‘Ja”
Footwear

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “The Illusional ‘Ja”

Good luck.
7,244 Hypes 1 Comments


UPDATE: ACRONYM x Nike Air VaporMax Moc 2 Full Collection Revealed
Footwear

UPDATE: ACRONYM x Nike Air VaporMax Moc 2 Full Collection Revealed

As modeled by Errolson Hugh and John Mayer.
84,482 Hypes 0 Comments

ACRONYM & Nike Reunite in This Week's Footwear Drops
Footwear 

ACRONYM & Nike Reunite in This Week's Footwear Drops

Plus adidas’s newly revealed KAMANDA.
19,482 Hypes 7 Comments

An Unreleased ACRONYM® x Nike VaporMax Moc 2 Collab Surfaces
Footwear

An Unreleased ACRONYM® x Nike VaporMax Moc 2 Collab Surfaces

Friends and family only?
10,523 Hypes 3 Comments

8 Drops You Don't Want To Miss This Week
Fashion 

8 Drops You Don't Want To Miss This Week

With drops from Acronym, Anti Social Social Club x BAPE, A-COLD-WALL*, and Supreme x Lacoste.
51,506 Hypes 14 Comments

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2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded