fragment design and retaW Combine on “Fragrance Experience” Capsule
Hiroshi Fujiwara Top 10
Designer and founder of fragment design and retaW
Profile
Description
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections
Introducing two T-shirts, a hoodie, and an accompanying fragrance tag.
The godfather of streetwear showcases his musical talent.
The second collaboration between the two heavyweights.
Featuring Supreme, BAPE, FoG and Palace, along with #BLM tees from Union LA, AFFIX and Infinite Archives.
The streetwear godfather gives us another look at the brand-new lifestyle silhouette.
With proceeds going to Theaster Gates’ Rebuild Foundation.
Fight inequity by bidding on some covetable gear.
Featuring graphic neck pillows, cups, plates and more.
An unearthed gem from the streetwear icon.
The pair sports a technical lacing system, a mini swoosh and more.
Everything from slow-burning ballads to dreamy soul tunes.
Marking their third collaboration.
