fragment design Partners With TAG Heuer for Racing-Inspired Chronograph

The second collaboration between the two heavyweights.

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Following on from 2018’s collaboration, TAG Heuer has once again enlisted fragment design and Hiroshi Fujiwara for a new release. For this collaboration the legendary designer has taken inspiration from motor racing and particularly TAG Heuer’s C-Case models from the 1960s and ’70s.

Limited to just 500 pieces, the watch has been stripped back to its bare essentials, drawing attention to the tachymeter scale. The model also features a black opaline dial with two embossed subcounters, contrasted against white lettering and logos on the watch face. Arguably the stand out feature is the bold red detailing which is used on the indexes and central hand.

The case back features a circular red sapphire crystal window, which features the classic fragment design logo and and engraved limited-edition number from 1 to 500. Another new feature is a five-row steel bracelet with a butterfly folding clasp, an exclusive addition to the collaborative watch.

Speaking about the collaboration, Fujiwara explained, “Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one. I gave the design a modern and exceptional flair with the red case back, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character.”

The all-new fragment design collaboration will be available to pre-order from the TAG Heuer web store and select locations ahead of its release on July 27. Only 500 models will be released.

In related news, Fujiwara recently teased a fragment design x Jordan Air Cadence.

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