Elon Musk and AI Experts Pen Open Letter Demanding Pause on “Giant AI Experiments”
Tech & Gadgets

Elon Musk and AI Experts Pen Open Letter Demanding Pause on “Giant AI Experiments”

Requesting that labs stop developing super-advanced AI.

Amsterdam Warns British Tourists to "Stay Away" in New Ad Campaign
Entertainment

Amsterdam Warns British Tourists to "Stay Away" in New Ad Campaign

“Visitors will remain welcome, but not if they have misbehaved and caused nuisance.”


Introducing Good Weird, an Optimistic Skincare-Beauty Brand Led by Evan Mock
Fashion

Introducing Good Weird, an Optimistic Skincare-Beauty Brand Led by Evan Mock

As its name suggests, the solution-first label wants you to feel good and stay weird.

UNDERCOVER and Nike Reconnect for Two More Moc Flow SP Collabs
Footwear

UNDERCOVER and Nike Reconnect for Two More Moc Flow SP Collabs

Jun Takahashi prepares the slip-on Swoosh model in new “Black” and “Tan” colorways.

Pepsi Introduces New Logo In Celebration of Its 125th Anniversary
Food & Beverage

Pepsi Introduces New Logo In Celebration of Its 125th Anniversary

The company’s first logo revamp in 14 years. 

Tackle All Conditions in 66°North's Spring 2023 Collection
Fashion

Tackle All Conditions in 66°North's Spring 2023 Collection

From the mountains of Iceland to the streets of Soho, there’s a layer for all occasions.

Palmes Aces Its Way Into SS23 With A New Collection
Fashion

Palmes Aces Its Way Into SS23 With A New Collection

With the tennis-inspired brand welcoming new T-shirts, knitwear, and more.

Pizza? Stuffed Flatbread? Pizza Hut’s New “Melts” Arrives in the UK
Food & Beverage

Pizza? Stuffed Flatbread? Pizza Hut’s New “Melts” Arrives in the UK

Presented by Pizza Hut
A perfect cheese pull every time.

VERDY's Girls Don't Cry Presents Limited-Edition Beats Flex Earbuds
Tech & Gadgets

VERDY's Girls Don't Cry Presents Limited-Edition Beats Flex Earbuds

Featuring a detachable heart charm.

'Succession' Star Kieran Culkin Likes to Keep It Real
Fashion

'Succession' Star Kieran Culkin Likes to Keep It Real

As the face of COS’ Spring 2023 campaign, Culkin tells Hypebeast about his personal style, his acting process and his very large family.

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