Meet Good Weird: the all-new, genderless skincare-beauty brand looking to disrupt the cosmetics aisle, under the creative jurisdiction of Evan Mock. The name itself is an adjective, for which founders Stephen Yaseen and Jonathan Wormser offer two official definitions: “a way to describe someone or something that stands out in a good way” or “the highest compliment.” Under its honorary moniker, the optimistic label’s preliminary selection of vegan, cruelty-free, Leaping Bunny-certified, paraben-free and noncomedogenic products looks to help people “put their best face forward.”
Good Weird’s products are formulated with two pillars in mind: providing consumers with an immediate emotional benefit (say, covering up a zit, for example) and working overtime to improve their users’ skin long-term. At launch, the feel-good, stay-weird imprint offers three inventive products: the Back From Vacay Bronzer, the Balmy Weather Moisture Stick and the Cold Brew Under Eye.
Among them, the Back From Vacay Bronzer ($21 USD) is a lightly-tinted, sheer gel-creme that offers a natural glow, with a unique blend of oils and extracts, including glycerin, cocoa seed extract and sunflower extract. The Balmy Weather Moisture Stick ($22 USD), meanwhile, is said to reduce inflammation, wrinkles and pores with a combination of shea butter, squalane and myristyl lactate. Lastly, the Cold Brew Undereye serum ($23 USD) looks to smooth, blur and reduce fine lines, while simultaneously brightening skin and promoting collagen production, with caffeine, niacinamide, diamond powder and sorghum bicolor stalk juice.
“Good Weird has an original approach to beauty,” Mock told Hypebeast. “It’s an unconventional brand that’s breaking barriers and thinks for itself. I’m excited to bring this brand to life alongside Jon and Stephen. As Creative Director I’ll be able to showcase my skills behind the camera on future campaigns and products. We really want to build a community around Good Weird and change the conversation around who can and can’t explore the beauty aisle.”
Acquaint yourself with Good Weird’s expressive MO via the campaign imagery above, and shop the brand’s inaugural collection on its official website now.
Elsewhere, OBEY offers up colorfully casual pieces for SS23.