The collab was first debuted during The Weeknd’s one-off show in Brazil.
In tandem with the C2C Festival in Turin, Italy, where the brand has its own stage for acts like A.G. Cook, Billy Woods and John Glacier throughout this weekend.
Revealing the “album version” of the storied LP next month.
The film is receiving its global premiere after debuting at the 29th BUSAN International Film Festival.
The London-born grime and rap star joins British singer-songwriter, Raye, on Dyson’s ambassador roster.
Their first record in 15 years will be produced in its entirety by Pharrell.
The album also set a brand new Spotify record as the biggest hip-hop album of 2024.
The latest visual lifted from the rapper’s ‘HARDSTONE PSYCHO.’
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