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Strawberry Western melds Harajuku and kawaii inspirations, dipping its matching sets in loud, intentionally mismatched patterns to provide an inclusive, authentic take on activewear.
Featuring collaborative styles such as HIDDEN x Needles’ deconstructed tee.
Enlisting Ye and both their kids to be in the promotional video for the collection launch.
Mimicking the hues of asphalt, reflective glass, steel, and broken concrete.
The company’s net sales reached $1.48 billion USD in the three-month period, down from last year’s revenues of $1.51 billion USD in the same quarter.
Featuring parkas, polos, joggers and more inspired by vintage tenniswear designs from the ’70s and ’80s.
Working with REMIO VTS and Noelle Lee on the graphics, and tapping Carlisle Aikens to front the lookbook.
The Australian Miami Heat player also designed one of the four silhouettes.
In honor of Umbro’s 100th anniversary, the line features several crest-embossed mash-up jerseys for qualifying nations.
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