Umbro Celebrates Euro 2024 With New "United by Umbro" Collection
In honor of Umbro’s 100th anniversary, the line features several crest-embossed mash-up jerseys for qualifying nations.
British sporting label Umbro is celebrating its 100th year in business with a bevy of collaborations and toast-worthy collections. Following on from team-ups with the likes of Palace, Slam Jam and HUF, the imprint has just launched its new “United by Umbro” campaign shot by Manchester-born photographer Louis Bever, ahead of Euro 2024.
Inspired by the label’s vast archives, the collection “underlines the unifying power of football” with a lineup of strong mash-up jerseys for a selection of qualifying countries. Among them, Spain, France, Ireland, Holland, Portugal, Italy, England and Germany receive new silhouettes that take from Umbro’s beloved teamwear graphics.
Each jersey is emblazoned with a woven crest designed by kit designer and “Blood In Blood Out” founder Floor Wesseling, whose heraldry expertise lends itself to the jerseys’ traditional-meets-contemporary aesthetics. Alongside the jerseys, which are made from 100% recycled polyester, the line houses graphic T-shirts and leisure shorts made of loopback fleece.
“Since Umbro’s inception a hundred years ago, we have always celebrated the unifying force of football,” said Helene Hope, Umbro’s head of global brand marketing. “We are thrilled to bring together Floor and Louis for this campaign who, through their unique visual language, share our passion for the beautiful game.”
The “United by Umbro” collection is now available to shop on Umbro’s webstore. Prices are set at $48 USD. Take a look at the campaign in the gallery above.
