KSUBI Taps Patty Mills to Launch New Eyewear Line
The Australian Miami Heat player also designed one of the four silhouettes.
KSUBI is the latest clothing label to step onto the eyewear scene. The Australian outfitter has officially launched its first foray into street-inspired sunglasses, led by a campaign fronted by Australian NBA player Patty Mills – who also designed one of the four styles of shades.
Like KSUBI’s apparel, the debut eyewear collection’s four silhouettes draw design influence from Australian street style. Styles span the Good$en, the Smiths – designed by Mills – the Cypher and the Tyrell, each of which is infused with KSUBI’s rebellious aesthetic.
View this post on Instagram
“We design clothes with attitude and nothing delivers more attitude than a sick pair of sunglasses,” said KSUBI CEO Craig King. “We’re excited to inject our unique aesthetic to eyewear this summer for the Ksubi crew.”
Each distinct silhouette arrives in two colorways and is polished off with black and white accenting and signature KSUBI detailing and signage surrounding the frames.
Check out the Patty Mills-fronted lookbook in the gallery above, and cop a pair of shades from the KSUBI Eyewear collection now, available at the label’s official webstore as well as its storefronts in New York, Los Angeles, Miami, Chicago, London and Sydney.
