#45: Scott Sternberg Runs Entireworld Like a Lean Startup
Vetements
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Description
Few labels have managed such a widespread impact in as short a time as Vetements. Launched in 2014 and named after the French word for "clothing," the brand achieved almost instant acclaim after guerrilla shows held in sex clubs, shopping malls and restaurants. Its design signatures: oversized hoodies, fetish-inspire details, deconstructed denim and ironic cartoon prints, quickly became a phenomenon. The label’s founder, Demna Gvasalia, left Vetements in 2019, to focus on his role as creative director at Balenciaga.
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Latest Collections
The designer talks about how Band Of Outsiders “went to shit,” the state of the retail industry, and his long-forgotten cookie blog.
Part of the label’s Spring/Summer 2018 footwear lineup.
Eclectic springtime option.
Stylish storage device.
Current stockists confirm the brand is doing just fine.
Featuring everything from big name collaborations to branded tourist items.
Pretty hoodie for a pretty penny.
