the POOL aoyama

The Pool Aoyama

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Founded 2014
Industries Streetwear
Headquarter Tokyo, Japan
the POOL aoyama is a retail concept conceived by Hiroshi Fujiawara. The location of the store is inside the pool area of a private residential building. The store embraced the nautical theme and was built around the empty pool, as a focal point of interior. The retail store offers items from the POOL aoyama in-house line, as well as brands such as Supreme, N. HOOLYWOOD and UNDERCOVER.
ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.

NikeLab Is Finally Getting a Standalone Location in Japan
Fashion

NikeLab Is Finally Getting a Standalone Location in Japan

The Swoosh is taking over the POOL aoyama’s old digs.

the POOL Aoyama Previews Three Forthcoming Collaborative Pieces for 2016
Fashion

the POOL Aoyama Previews Three Forthcoming Collaborative Pieces for 2016

Calling on the likes of AMKK, Casio G-Shock, Cav Empt and Hiroshi Fujiwara’s fragment design.

Hiroshi Fujiwara Announces His Next Concept Store
Fashion

Hiroshi Fujiwara Announces His Next Concept Store

A follow-up to the POOL aoyama.

UNDERCOVER Feeds the POOL aoyama's Floral Kick With Latest Capsule Collection
Fashion

UNDERCOVER Feeds the POOL aoyama's Floral Kick With Latest Capsule Collection

Featuring the work of fashion photographer Nick Knight.

the POOL aoyama & uniform experiment Team up for a Floral-Inspired Capsule
Fashion

the POOL aoyama & uniform experiment Team up for a Floral-Inspired Capsule

Introducing flower uniform experiment.

the POOL aoyama's Latest AMKK Installation is the Best Display Yet
Fashion

the POOL aoyama's Latest AMKK Installation is the Best Display Yet

Hiroshi Fujiwara saves the best for last.

AMKK Opens a Pop-up Flower Shop at the POOL aoyama
Fashion

AMKK Opens a Pop-up Flower Shop at the POOL aoyama

Set to be the last installation at Hiroshi Fujiwara’s concept store before it closes in March.

the POOL aoyama Takes Inspiration From Instagram for Its Latest "IN THE HOUSE" Release
Fashion

the POOL aoyama Takes Inspiration From Instagram for Its Latest "IN THE HOUSE" Release

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A Look Inside the POOL aoyama's "IN THE HOUSE" Installation
Fashion

A Look Inside the POOL aoyama's "IN THE HOUSE" Installation

Take a trip through Hiroshi Fujiwara’s curated closet.
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