Ice on the Dial: Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch “Royal Pop”
Swatch Top 10
The New York celebrity jeweler wasted no time elevating 2026’s most polarizing and hyped horological drop from a $400 USD Bioceramic accessory to a bespoke, heavyweight masterpiece.
By trading the hushed reverence of high horology for mass-market virality, the Swiss juggernaut’s latest collaboration raises profound questions about the true cost of hype.
5 watch experts give their takes on the disruptive collaboration.
The AP x Swatch Royal Pop collection features eight pocket watch models with calfskin lanyards starting from an accessible price point. Full release details here.
The new SCUBAQUA models arrive with water resistance and glow-in-the-dark detailing in four new models.
Aptly dubbed “Cold Moon.”
The latest celestial chronograph lands with an innovative Earth phase complication and subtle gold accents.
A cheeky protest against the new 39% tariffs imposed by the U.S. on Swiss imports.
A stylized popcorn box and kernel-patterned lunar disc steal the show on this limited timepiece.
Timed with the full Sturgeon Moon on August 9, 2025.
The event doubled as a showcase for Swatch’s Scubaqua watch, blending product and performance seamlessly.
An ocean-inspired timepiece for the adventurous spirit.
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