Tom Chng (Singapore Watch Club)

I actually think it’s a very clever and elegant execution of the project. There was plenty of skepticism around whether a plastic Royal Oak wristwatch might dilute or even erode the brand’s equity. By releasing it as a pocket watch instead, AP and Swatch signal that this is, at its core, a horological toy. Something fun and lighthearted that introduces a new generation or demographic to mechanical watchmaking without taking itself too seriously.

At the same time, I appreciate that there’s still a sense of horological purity preserved through the use of a manual-winding movement.

Bhanu Chopra, Watch Journalist

My first thought about Swatch watches is that they are meant to be fun accessories, sometimes even tongue-in-cheek. Therefore, anyone taking this seriously is far removed from the spirit of Swatch watches.

That said, unconventional wearability almost certainly limits the audience. Most collectors still want something they can put on the wrist regularly, not just admire or use a couple of times, then put inside the drawer to be eventually forgotten.

I do think the format caps its mainstream long-term collectability. But it may also create a smaller, more passionate cult following. Historically, this collaboration will be interesting, precisely because it broke the expected formula.

Helbert Tsang (The Horology Club)

I believe this is a great move from Swatch and AP, and is a masterstroke in terms of marketing and product design. It might be difficult to get excited about a Swatch version of a Royal Oak wristwatch because of how much the OG means to a lot of people, but with a new format that still retains a lot of that visual identity, it encourages people to introduce a bit of Royal Oak into their life in the form of a pocket watch/bag charm whatever you want to use it for.

Oliver Tong, Co-Founder of Horoverse

Swatch and AP really went for it by dropping the Royal Pop as a pocket watch instead of a wristwatch. Honestly, I like the idea of them subverting expectations — that’s fun and it keeps things interesting and brings up more discussions in the watch world. But when you attach that format to the price, it starts feeling more like an AP souvenir than a forever piece you’re collecting for years. That said, I don’t think “weird to wear” automatically kills collectibility. Sometimes something can be collectible even if you don’t actually wear it every day.

Françoise-Marie Santucci, Watch Journalist

As the French-speaking Swiss say (and I’m quite fond of this expression): I was “pleasantly disappointed.” Meaning, a slight letdown – because, like many, I had wanted a piece of the Audemars Piguet legend on my wrist – but also a genuine admiration for the boldness of this Royal Pop. The proposition is offbeat, daring, and it could well appeal to women. A shame that the launch, on May 16th, so often descended into chaos.

What could hold the collection back isn’t how it wears, in my view, but what lies inside – namely the Sistem51. A very solid, mechanically automated movement, but one that cannot be serviced.

Tom Chng (Singapore Watch Club)

I actually happen to own a Royal Oak pocket watch from 1979, the original piece that inspired this fun tribute. They were produced in very small numbers, and it’s a watch that I genuinely cherish and enjoy.

What I like about the Royal Pop is that many more people will now get to experience the charm of that original concept, and perhaps through it, discover an appreciation for mechanical objects and traditional watchmaking.

Bhanu Chopra, Watch Journalist

I think the impact on existing Royal Oak owners will be more emotional than material. For serious AP collectors, especially those invested in the Royal Oak’s design purity and status, this kind of collaboration may feel playful to the point of irreverence. Some will see that as dilution; others will appreciate it as a confident brand showing it doesn’t need to be overly precious.

I don’t own an AP, so I can’t offer a personal owner’s perspective, but from speaking to friends who collect AP, they don’t see the Royal Pop as threatening the core Royal Oak legacy. If anything, it reinforces how culturally powerful and relevant AP Royal Oak brand has become.

Helbert Tsang (The Horology Club)

I know AP has been getting some criticism that Royal Pop could perhaps “cheapen” the AP brand. For me, as the owner of a vintage Royal Oak, I think it would introduce AP and the Royal Oak to a brand new audience, which could further elevate AP’s popularity. Royal Oak and Royal Pop are different products, just like how Speedmaster and MoonSwatch are different, and I think most would not agree that the MoonSwatch has negatively impacted the desirability of Speedmasters. I think most Royal Oak owners would naturally like the Royal Pop as well, and would probably try to get one.

Oliver Tong, Co-Founder of Horoverse

From the Royal Oak owner’s perspective, it’s not really the pocket watch part that worries people — it’s what the watch can turn into after the fact. To me, the pocket watch style doesn’t really hurt the brand value, and the concept is fine. But the aftermarket bracelet situation is where it gets messy. If the design basically leaves an easy route to change it into a wrist watch, then basically most of us get to have an AP Royal Oak for nearly 1/20 of the original price. The main topic here is the pocket watch… but the execution makes it feel mod-friendly.

Françoise-Marie Santucci, Watch Journalist

I don’t own an Audemars Piguet, unfortunately – neither new nor vintage – but on social media, among a few French collectors who do, I’ve noticed a great deal of irritation toward this collaboration. They genuinely feel it tarnishes the house.
Were I in their position, I don’t think I’d react that way. Because if anything, this collaboration shoots Audemars Piguet straight into contemporary pop culture – far more effectively than any name-drop by American rappers in their songs. That’s something priceless, and it will ultimately be counted as this collaboration’s lasting credit.

Tom Chng (Singapore Watch Club)

Yes, I do think so. Scalpers and resellers aside, once the product eventually reaches the right hands, I believe it will ultimately be a positive thing for the industry.

Younger consumers today are growing up with smartwatches as the norm. For some of them, the Royal Pop could genuinely become their first exposure to horology, which is funny and satisfying to think about considering our grandparents also grew up with pocket watches. In a strange way, it feels like things have come full circle.

Bhanu Chopra, Watch Journalist

I think it will resonate with a certain group of younger audiences, but probably not in the broad manner the brands suggest. It’s attention-grabbing, visually legible, and social-media friendly, which helps spark curiosity (perhaps even FOMO). Younger collectors often respond well to objects that feel ironic, self-aware, and less bound by traditional luxury codes, and the Royal Pop clearly fits that mold.
The challenge is that a plastic novelty alone doesn’t necessarily convert into lasting enthusiasm for mechanical watchmaking. It may succeed as a conversation starter more than as a gateway collectible.

Helbert Tsang (The Horology Club)

I honestly think it will, and the queues outside Swatch stores around the world and all the discussions the Royal Pop has generated seem to support that. Some say the younger generation treasures analog as they grew up in the digital age, and nothing is more analog (or some would even say archaic) than pocket watches. This gives young enthusiasts a chance to get a taste of AP and still retain the Royal Oak as their long-term aspiration.

Oliver Tong, Co-Founder of Horoverse

I’m not convinced it resonates with more younger people to join the watch community after the collaboration. AP is already a well-known name, so people recognize it—but recognition doesn’t mean conversion into collectors. At the end of the day, a lot of buyers might still be buying it more for the design/status than for watch culture. Compared to brands like Omega and Blancpain, this feels more like fashion-with-a-mechanical-label than a doorway into the hobby.

Françoise-Marie Santucci, Watch Journalist

I readily believe it sparks curiosity – if only thanks to (or because of) the enormous buzz across media and social networks. I notice it in my own circle, quite simply: friends’ children are intrigued. And I think the fact that it isn’t a wristwatch is precisely what intrigues them most, even if the format still meets with some resistance.
Obviously, there are also opportunists – beyond the Saturday flippers, those who will look at watchmaking and think: “Wow, watches are expensive, they’re bankable, they’re brilliant!” But among the younger generations exposed to this intense promotion, a few will almost certainly catch the watchmaking bug. And that, frankly, is wonderful.

Tom Chng (Singapore Watch Club)

I think it’d be fun to place the Royal Pop side by side with my original Royal Oak pocket watch and show how one led to the other. I’d also love to use them to introduce my nieces and nephews to mechanical watchmaking in a more approachable and playful way.

Bhanu Chopra, Watch Journalist

This is a great question! I like it more as a statement than as a hype object. A plastic pocket watch tied to one of the most iconic sports-watch designs in history feels intentionally dissonant, but at the same time fun. When the hype subsides, I will buy one and use it as a clock on my desk. However, you will never catch me buying a custom-made strap that converts this fun object into another (hyped) pretend wristwatch.

Helbert Tsang (The Horology Club)

If I can get my hands on one, then sure. My personal favourites are the Ocho Negro and the Lan Ba. I’d probably get the stand as well to use it as a desk clock to bring a bit of joy to my workday whenever I glance down at it.

Oliver Tong, Co-Founder of Horoverse

I like the Royal Pop concept. Like, genuinely—cool, different, and it’s got personality, if only it’s a pure pocket watch. Would I cop one? Maybe, but definitely not now. Especially since we all have seen how the MoonSwatch situation went, people were queuing up at the store 3 days before, and the insane flip price on the trading platform. Finally, it turns out you can walk in and buy one with a retail price half a year later. For sure, it is collectible as the first official watch collaboration between Swatch and AP, so I might get one in the future.

Françoise-Marie Santucci, Watch Journalist

So, after discovering the eight models through press materials – since, apart from a handful of colleagues around the world, journalists were not given access to the actual pieces – I was intrigued, and fairly determined to buy one. Saturday morning, I made my way to Deauville (I was spending the weekend nearby), where the local Swatch store was one of the 17 in France authorised to sell the Royal Pop. But tensions ran high: a large number of young flippers had made the trip from the Paris suburbs, and in the end the boutique never opened. I’ll admit the desire has faded since. I still haven’t seen the watches in person, and I think it will take a little while before genuine enthusiasm returns among true enthusiasts – at least as far as I’m concerned.