Reigning Champ Has an UltraBOOST on the Way
Reigning Champ
Canadian Streetwear Brand
Profile
Description
Reigning Champ is a Canadian streetwear brand based in Vancouver, BC. Founded in 2007 by Craig Atkinson, who also founded wings+horns; Reigning Champ is operated under its parent company CYC Design Corporation. The brand is known for creating high-quality basics, with a focus on using heavyweight fleece and knits as its signature materials.
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Latest Collections
The Canadian retailer put its own spin on the popular runner.
Offering two new iterations of the iconic 530 model.
Further insight into the year’s coziest collaboration.
Grey, blue, or black?
Sportswear’s top players celebrate the year’s biggest basketball event.
Highlighted by a trio of GEL-Lyte IIIs.
Updated with performance-driven elements.
We investigate the essence of the Great White North with Canada Goose, Arc’teryx and wings+horns in our first parallax feature.
Up your game with this custom speckled black basketball, and for a good cause.
Winter essentials inspired by New York and Canada’s harsh winter weather.
The Vancouver-based brand has opened a flagship store in its hometown.
