A Look Behind the ASICS Tiger x Reigning Champ Collaboration

Further insight into the year’s coziest collaboration.

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Fashion
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Arguably the coziest collaboration of the new year, ASICS Tiger and Reigning Champ recently joined forces to celebrate the launch of the former’s apparel lineup. The duo’s eagerly-anticipated capsule collection hit global retailers today with an exclusive selection of Canadian-made essentials, including 15 tops and bottoms, and a trio of GEL-Lyte III silhouettes handcrafted from premium suede and midweight French terry. For some additional insight into the partnership, ASICS Tiger brand manager Cory Long recently discussed the company’s apparel launch, the appeal of the Canadian sweatwear specialists, and the way the aesthetics of both labels were carefully incorporated into each piece. Check out the new behind-the-scenes video for the collaborative project above, and look for the collection now at select stockists worldwide.

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