ENHYPEN Named Prada’s Newest Brand Ambassador
Prada Top 100
Italian Luxury Label
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Description
Prada these days is synonymous with Miuccia Prada’s iconic, playful fashion creations ranging from lipstick skirts to flaming button-ups and, of course, those many nylon accessories. But the Italian company got its start as a leather goods emporium founded by Mario Prada, Miuccia’s grandfather, in 1913. Miuccia took the helm in 1978 to make it the fashion powerhouse it is today, and with the announcement of Raf Simons as co-creative director in 2019, the heritage brand is at the precipice of a new era.
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Latest Collections
Securing the major partnership only three years after its debut.
Effortlessly breaking down the boundaries between sport, music and fashion, the AC Milan superstar is the perfect player to launch adidas and Prada’s first-ever football boot.
“We gunna flood the streets with Praduh.”
Alongside contributions from Prada x adidas, Salehe Bembury x Crocs, DTLR x New Balance and more.
Unveiling new iterations of the Predator Accuracy, the Copa Pure, and X Crazyfast.
Stay up to date on the latest industry headlines.
Featuring various KAWS Companion Flayed Open Edition vinyl figures.
The flagship Prada brand reported a 21% increase in retail sales, while Miu Miu saw those figures fly up 42%.
The company will double its knitwear factory in Torgiano.
The Lyst Index Q1 2023 report is here, and the revelations are big: Gucci drops seven places, JW Anderson enters the top 20, and Miu Miu is hotter than ever.
