Hiroshi Fujiwara’s Eternal Influence at Nike
Nike Top 10
American Sportswear Company
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Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.
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From the rarified air of HTM to the new Fragment Concept Testing platform, his “less is more” ethos continues to amplify innovation at Nike — this time across the Mind 001, Mind 002, and Air Liquid Max.
The breathable recovery silhouette returns in an outdoorsy two-tone colorway.
The innovative mule continues to make waves in a new gradient composition.
Blending high-energy sports with exclusive markets and interactive pop-ups, the two-day event lands at SUHE HAUS ahead of the World Cup.
Hiroshi Fujiwara brings his signature industrial aesthetics to the Swoosh’s latest neuroscience-backed recovery sneaker.
The new Air Max model is one of many silhouettes from the Swoosh that Hiroshi Fujiwara has altered this year.
The retailer is bringing the upcoming Air Max Day style to Austin for the festival week.
The “Pink Quartz”-themed sneaker is dropping alongside kicks from Teyana Taylor x Jordan Brand, CAYL x New Balance, Jacquemus x Nike, and more.
The Phoenix Suns star’s Chapter II apparel has finally dropped stateside in two distinct colorways.
