Life’s A Beach

Life's A Beach

Life’s A Beach is a London-based skate and surfwear brand originally founded by Jeff Theodorakis and Mark & Brian Simo, in 1984. The brand is influenced with the skate, surf and motocross worlds for its loud graphics, neon colorways and tongue-in-cheek advertising. They sponsored a variety of extreme sports athletes, thus becoming the first to tie together the different disciplines under a common theme.

Founded 1984
Industries Streetwear
Headquarter London, United Kingdom
Middle Fingers & Flame Patterns Inform Life's a Beach FW18
Fashion

Middle Fingers & Flame Patterns Inform Life's a Beach FW18

Palace’s Greg Finch returns with more playful layering pieces.

Liam Hodges x FILA & Eight Other Key European Drops
Fashion 

Liam Hodges x FILA & Eight Other Key European Drops

Including new Raf Simons x Fred Perry and Stone Island Shadow Project.

Life’s a Beach Launches Bold Spring/Summer 2018 Lookbook
Fashion

Life’s a Beach Launches Bold Spring/Summer 2018 Lookbook

More big prints from the label.

Stone Island & Thames Lead the Biggest Releases in Europe This Week
Fashion 

Stone Island & Thames Lead the Biggest Releases in Europe This Week

Also featuring drops from White Mountaineering x adidas & Acne Studios.

Life's a Beach Goes Heavy on Bright Colours & Bold Graphics for 2017 Autumn/Winter
Fashion

Life's a Beach Goes Heavy on Bright Colours & Bold Graphics for 2017 Autumn/Winter

A new drop from the Palace affiliate.

Life's A Beach Hits Los Angeles for a Tour Full of Antics
Fashion

Life's A Beach Hits Los Angeles for a Tour Full of Antics

More goodness from the London-based label.

Palace Skateboards Affiliates and Their Side Gigs
Fashion 

Palace Skateboards Affiliates and Their Side Gigs

The Palace extended family have an impressive résumé of various other ventures.

Life's a Beach Channels A Tribe Called Quest Album Artworks in Its 2017 Spring/Summer Collection
Fashion

Life's a Beach Channels A Tribe Called Quest Album Artworks in Its 2017 Spring/Summer Collection

The Fergus Purcell-led brand returns for summer.

Rejjie Snow, Astrid Andersen, Novelist & More Collaborate on Selfridges' "Shakespeare reCITED" Program
Events

Rejjie Snow, Astrid Andersen, Novelist & More Collaborate on Selfridges' "Shakespeare reCITED" Program

Bringing together hip-hop, poetry and fashion.

Life's A Beach 2016 Spring/Summer Lookbook
Fashion

Life's A Beach 2016 Spring/Summer Lookbook

Radical.
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