Life’s A Beach

Life's A Beach

London Skate & Surfwear Brand
Life’s A Beach is a London-based skate and surfwear brand originally founded by Jeff Theodorakis and Mark & Brian Simo, in 1984. The brand is influenced with the skate, surf and motocross worlds for its loud graphics, neon colorways and tongue-in-cheek advertising. They sponsored a variety of extreme sports athletes, thus becoming the first to tie together the different disciplines under a common theme.
Middle Fingers & Flame Patterns Inform Life's a Beach FW18
Fashion

Middle Fingers & Flame Patterns Inform Life's a Beach FW18

Palace’s Greg Finch returns with more playful layering pieces.

Liam Hodges x FILA & Eight Other Key European Drops
Fashion  

Liam Hodges x FILA & Eight Other Key European Drops

Including new Raf Simons x Fred Perry and Stone Island Shadow Project.

Life’s a Beach Launches Bold Spring/Summer 2018 Lookbook
Fashion

Life’s a Beach Launches Bold Spring/Summer 2018 Lookbook

More big prints from the label.

Stone Island & Thames Lead the Biggest Releases in Europe This Week
Fashion  

Stone Island & Thames Lead the Biggest Releases in Europe This Week

Also featuring drops from White Mountaineering x adidas & Acne Studios.

Life's a Beach Goes Heavy on Bright Colours & Bold Graphics for 2017 Autumn/Winter
Fashion

Life's a Beach Goes Heavy on Bright Colours & Bold Graphics for 2017 Autumn/Winter

A new drop from the Palace affiliate.

Life's A Beach Hits Los Angeles for a Tour Full of Antics
Fashion

Life's A Beach Hits Los Angeles for a Tour Full of Antics

More goodness from the London-based label.

Palace Skateboards Affiliates and Their Side Gigs
Fashion  

Palace Skateboards Affiliates and Their Side Gigs

The Palace extended family have an impressive résumé of various other ventures.

Rejjie Snow, Astrid Andersen, Novelist & More Collaborate on Selfridges' "Shakespeare reCITED" Program
Events

Rejjie Snow, Astrid Andersen, Novelist & More Collaborate on Selfridges' "Shakespeare reCITED" Program

Bringing together hip-hop, poetry and fashion.

Life's A Beach 2014 Fall/Winter Lookbook
Fashion

Life's A Beach 2014 Fall/Winter Lookbook

Revamped surfwear brand Life’s A Beach have come out with a new lookbook for the 2014 fall/winter

Life's A Beach 2013 Lookbook
Fashion

Life's A Beach 2013 Lookbook

Inspired by ’90s skate and surf apparel and the sports’ DIY etiquette, Life’s A Beach presents a