London-based label Life’s a Beach has unveiled its collection for 2017 fall/winter, with a range of graphic-heavy pieces for the winter months. The imprint– originally founded back in the 1980s and now helmed by Palace affiliates Fergus Purcell and Greg Finch – has become known for its prints and patterns since it was brought back to life, the latest collection offering more of the same, with the brand’s logo displayed on sweaters, coach jackets and accessories.
The motifs that run throughout the collection include the brand’s logo — which also appears on trackpants and tees — a blue flame pattern, which features on tracksuits and knitwear, and a bone print which is used on everything from hooded jackets to denim pieces. The full collection is set to drop at 12PM UK time on September 8 from the brand’s web store and select retailers.
Life’s a Beach isn’t the only Palace-affiliated brand unveiling a new collection this week, with Blondey McCoy’s Thames also set to drop its latest offering on September 8.