Official Images of the Air Jordan 3 “Fear”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Returning to shelves for the first time since 2013 later this month.
Touching down on shelves alongside the latest Wales Bonner x adidas Sambas, Off-White™ x Nike Air Force 1 Mid and more.
A trifecta of Jordan silhouettes geared for the links.
Leading with the release of the “Dawn” colorway alongside complementary apparel.
A premium take on the AJ4 that is set to arrive later this month.
An autumnal palette for the new platform boot silhouette.
The classic iteration receives a dark and sleek makeover.
Arriving alongside Rihanna’s latest Fenty x PUMA Avanti L, Nicole McLaughlin’s HOKA collaboration, and more.
Expressing a mix of “Football Blue/Fountain Blue/University Red.”
The red and white colorway is set to release in early November.
