Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

The Air Jordan 1 Mule Golf "Nothing But Net" Is Pure 90s Nostalgia
Golf

The Air Jordan 1 Mule Golf "Nothing But Net" Is Pure 90s Nostalgia

Inspired by Jordan’s appearance in the 1993 McDonald’s commercial.

Travis Scott Becomes First Non-Athlete to Release Jordan Brand Sneaker and Apparel Collection
Fashion

Travis Scott Becomes First Non-Athlete to Release Jordan Brand Sneaker and Apparel Collection

Enlisting Ye and both their kids to be in the promotional video for the collection launch.


Official Preview of the J Balvin x Air Jordan 3 "Rio"
Footwear

Official Preview of the J Balvin x Air Jordan 3 "Rio"

The long-awaited sequel is expected to release later this month.

Official Images of the Air Jordan 12 "Red Taxi"
Footwear

Official Images of the Air Jordan 12 "Red Taxi"

The new colorway is set to launch later this month.

The Air Jordan 1 Low OG Casts a "Shadow" in This Week's Best Footwear Drops
Footwear

The Air Jordan 1 Low OG Casts a "Shadow" in This Week's Best Footwear Drops

Releasing alongside Bad Bunny’s last adidas Campus collab, the latest from JJJJound x Reebok, a new NOCTA x Nike Hot Step 2 and more.

The AJ9 Golf "Barons" Salutes Michael Jordan's Baseball Days
Golf

The AJ9 Golf "Barons" Salutes Michael Jordan's Baseball Days

From the basketball court, to the baseball diamond and finally to the golf course.

An Air Jordan 6 "White/Fire Red" Is Expected to Release Next Year
Footwear

An Air Jordan 6 "White/Fire Red" Is Expected to Release Next Year

Featuring a color composition of “Summit White,” “Fire Red” and “Black” that is depicted via mock-up.

A Warm Gradient Covers the Jordan Zion 3 "Rising"
Footwear

A Warm Gradient Covers the Jordan Zion 3 "Rising"

Transitioning from a soft pink at the toe to a pastel blue at the heel.

SoleFly Just Dropped Two Jordan Stadium 90s Limited to 100 Pairs Each
Footwear

SoleFly Just Dropped Two Jordan Stadium 90s Limited to 100 Pairs Each

In celebration of this weekend’s Miami Grand Prix.

The Jordan Fade Away Golf Bag Gets a Premium Update
Golf

The Jordan Fade Away Golf Bag Gets a Premium Update

With smooth PU leather preferred over polyester.

Air Jordan 38 Low Surfaces in "Crimson Tint"
Footwear

Air Jordan 38 Low Surfaces in "Crimson Tint"

Arriving in a couple of weeks.

A "Hydrogen Blue" Version of the Air Jordan 3 Arrives Next Year
Footwear

A "Hydrogen Blue" Version of the Air Jordan 3 Arrives Next Year

Learn more about the latest rumored look to land on the AJ3.

 

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