Jordan Brand Unveils the Ballet-Inspired Jordan Pointe Silhouette
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Offering the pointe shoe-inspired model in a debut “Hyper Royal” colorway.
Topped with touches of red.
The low-top model’s OG colorway is returning this summer.
Highlighting the growing synergy between Jordan Brand and the Swoosh.
Nike has just officially revealed the long-rumored pair ahead of its January release.
Moving away from the silhouette’s previous high-energy colorways.
Is Nike all about retro releases now?
Featuring a hidden scroll on the tongue that reveals a poetic Chinese message.
Denim-covered Air Jordans are coming outside of the Levi’s collaboration too.
Bringing a sleek new look to the gridiron.
The Japan-exclusive rounds out the model’s 30th anniversary celebration next spring.
Take a first look at Luka Dončić’s fifth signature shoe before it drops next month.
