Raf Simons x Fred Perry 2013 Spring/Summer Collection
Fred Perry
Profile
Description
Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club.
Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
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Latest Collections
Two greatly-admired staples in their respective realms, Raf Simons and Fred Perry join forces for a
Following a special customization project with Dover Street Market, English brand Fred Perry’s
Following from a sneak look at the Raf Simons x Fred Perry Laurel Wreath 2013 spring/summer
Raf Simons and Fred Perry preview their upcoming collaborative lineup, “Collage,” due to launch on
Fred Perry is in the midst of celebrating their 60th anniversary. As a part of this commemoration,
No Doubt has teamed up with Fred Perry on a collaborative collection. Referencing the band’s ska
The Fall/Winter 2012 “Black Canvas” collection sees two classic British brands joining forces to
To celebrate their 60th anniversary, historic apparel brand Fred Perry teams up with an unlikely
Since its inception 60 years ago, Fred Perry has become synonymous with sports, music, and an
In conjunction with Subculture films, Fred Perry Japan has launched a new series of documentaries
As part of legendary British label Fred Perry’s 60th anniversary the brand recently held an event
Fred Perry looks to past partners and another iconic British institution for the inspiration behind
