Dover Street Market x Fred Perry 60th Anniversary Customization Project

Fred Perry is in the midst of celebrating their 60th anniversary. As a part of this commemoration,

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Fred Perry is in the midst of celebrating their 60th anniversary. As a part of this commemoration, the brand recruited 60 of their staunch advocates — artists, designers and athletes alike — to customize a reproduction of Fred Perry’s 1952 shirt. The first 20 of these will be displayed on January 26 at London’s Dover Street Market. The two iconic parties have collaborated on several projects in the past, yet this commemorative launch was specially curated by celebrated set designer Andy Hillman. After the Dover Street Market launch, the shirts will travel to DSM Ginza and I.T. Beijing Market, ultimately being auctioned later in the year to benefit the Amy Winehouse Foundation.

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