izzue x Fred Perry 15-Year Anniversary Collection
Fred Perry
Profile
Description
Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club.
Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
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Latest Collections
Celebrating it’s 15th anniversary, Hong Kong label izzue joins Fred Perry in releasing a special
Perhaps the highlight of this season’s 10th anniversary releases from London’s Dover Street Market
Here’s an exclusive preview of the tenth season where Raf Simons and Fred Perry have teamed up for
Coinciding with his involvement in the Commonwealth Games, Fred Perry has continued its
Boston-based retailer Bodega has announced its collection with iconic British label Fred Perry.
Back for the fall/winter season with a fresh series of apparel, Fred Perry Laurel Wreath has
Fred Perry and Raf Simons come together to produce this stylish reinterpretation of the classic
Classic British label Fred Perry and its Laurel Wreath range present the Fall/Winter 2013 “Inverted
Every product category has its own iconic items, products that hit it so big that they eventually
Belgian design maverick Raf Simons joined forces with English prep mainstay Fred Perry on a new
Following today’s nostalgic trend of recalling video game staples of the 1980s, Fred Perry teamed
British fashion mainstays Fred Perry and Regent Street purveyor Liberty of London recently put
