Dr. Martens Collaborates With VERDY’s Wasted Youth for a Footwear Collaboration
Dr. Martens Top 100
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Description
Dr. Marten is a British footwear and apparel brand founded by Klaus Märtens, known for its boots with air-cushioned soles, welted construction, and yellow stitching.
Klaus Märtens was a doctor in Germany during WWII. While on leave in 1945, he injured his ankle while skiing and wanted to create shoes that were more comfortable than his standard army boots. He then designed the boots to have more cushioning, made of supple leather with tires as the sole. When the war was over, Dr. Martens and his business partner began using discarded rubber for production, and the comfort of the boots made it exceptionally popular with housewives at the time, with 80% of sales going to women over the age of 40. The boots’ popularity continued into the 1950s, with high sales necessitating a second factory in Munich. Looking at expanding internationally, Martens and his business partner sold the rights to British shoe manufacturers Grigg’s Group Ltd. Trademarking the AirWair technology and adding the signature yellow stitching, the first boot came out in 1960 to high demand, with the boots later becoming popular with punk subcultures and skinheads in the ‘80s. By the 1990s, the boots were associated with grunge fashion and more than 10 million pairs were being produced a year.
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Latest Collections
Featuring the Penton loafer in three vibrant makeovers.
Highlighting a shared commitment to quality, the two British brands craft a premium, utilitarian take on the iconic three-eye shoe.
The 2019-born silhouette from Hiroshi Fujiwara’s label is reprised in black patent leather with classic wing tip details.
Two new colorways prove the brand’s heritage line doesn’t need reinvention — just the right leather.
The exclusive channels decades of counter-cultural heritage across snakeskin and classic black colorways.
The collaborative capsule introduces the women’s TOE BOX shoe and the men’s STRAP shoe constructed from reclaimed leather.
Exploring exaggerated proportions across the 1860 Pentalace Boot, the 1460 Megalace Boot, and the Steel Toe Boot.
Arriving in two silhouettes with a minimalist look.
Three autumnal looks of “Russet Red,” “Olive,” and “Midnight Blue” are here.
This time serving up two “Stark White”-shaded hybrid footwear offerings.
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