Enjoy a BEAMS-Made Big Mac at McDonald’s Japan
Beams Top 100
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Description
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.
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Latest Collections
BEAMS Design serves up four limited-edition toys for the eatery’s 2025 lucky bags.
Featuring Louis Vuitton x Murakami, Levi’s x BEAMS, Carhartt WIP and more.
Based on TNF’s famous Mountain Light Jacket.
The fifth collaboration between the duo.
The sleek transparent design is reminiscent of the clear tech gadgets introduced in the 90s.
The six car line includes limited editions of Nissan’s Sakura, Days, ROOX, Note, Serena and X-Trail with original designs by BEAMS.
Featuring two distinct palettes.
Combining the archival L.L. Bean Zipper Duffle Bag with the 1944-born Boat and Tote
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“Art, fashion, culture… BEAMS LIFE is an experiential select shop that fuses all genres together to stimulate the five senses.”
The hybrid silhouette is entitled the SSZ Era Skool.
The BEAMS sub-label, which makes womenswear inspired by menswear, has shifted its focus to Ivy-inspired style tropes for the oncoming colder days.
