Awake NY Aids Those Affected by the Bronx Fire With a Collaborative Benefit Tee
Awake NY Top 100
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Description
Founded by former Supreme brand director Angelo Baque, Awake NY is a logo-driven streetwear brand mostly known for its signature flowing script motif. Launched in 2012, Awake NY released its first full U.S. collection in 2017 and has presented extensive seasonal capsules since then. With an ever-growing emphasis on social justice and a Rolodex of collaborators that includes ASICS, Reebok, Moncler and more, Awake’s products are inherently grounded in its New York heritage — but serve up a visceral, global appeal.
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All proceeds will go to Until Freedom — a nonprofit that works with teams on the ground in the Bronx.
Featuring Supreme, NEEDLES, Awake NY, GOLF le FLEUR*, Palace and more.
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Footwear collaborations from Denim Tears’ Tremaine Emory, BornxRaised’s Spanto, Procell’s Jess Gonsalves and photographer Renell Medrano are lined up.
Marking the debut of the Awake NY founder’s personal studio.
The NY Yankees vs. NY Mets campaign enlists city legends Mayor, New York Nico, Scarr of Scarr’s Pizza, and more.
