ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

7 Global Boutiques That Have Mastered the Art of Sneaker Collaborations
Footwear

7 Global Boutiques That Have Mastered the Art of Sneaker Collaborations

From atmos to Patta, see who else made the list.

adidas Sues ASICS for Infringing on Various Tech Patents
Fashion

adidas Sues ASICS for Infringing on Various Tech Patents

No company is safe from adidas’s litigious streak.


ASICS Adds Reflectivity to the GEL-Kayano Trainer Knit
Footwear

ASICS Adds Reflectivity to the GEL-Kayano Trainer Knit

3M lends a hand to white and black versions of the knit silhouette.

Limited Edt Links up With ASICS Tiger for Another Collaborative Collection
Footwear

Limited Edt Links up With ASICS Tiger for Another Collaborative Collection

Following 2015’s sold-out collaboration.

ASICS Drops Its Monochromatic "Bay" GEL-Kayano Trainer
Footwear

ASICS Drops Its Monochromatic "Bay" GEL-Kayano Trainer

An all-green look meets suede and neoprene construction.

A Closer Look at the Japanese Denim-Made ASICS GEL-Sight
Footwear

A Closer Look at the Japanese Denim-Made ASICS GEL-Sight

A nod to the label’s roots.

ASICS Gives the GEL-Kayano Knit Two Colorful Makeovers
Footwear

ASICS Gives the GEL-Kayano Knit Two Colorful Makeovers

In “True Red” and “Imperial Blue.”

ASICS GEL-Respector "Japanese Garden" Brings the Zen for Spring
Footwear

ASICS GEL-Respector "Japanese Garden" Brings the Zen for Spring

Dreamy colors and buttery suede.

The ASICS GEL-Lyte V Gets Done in a Fiery Carbon Red and Cool Mint
Footwear

The ASICS GEL-Lyte V Gets Done in a Fiery Carbon Red and Cool Mint

Back to bold hues.

ASICS Tiger Taps Majid Jordan to Showcase Its New GEL-KAYANO TRAINER Knit Sneaker
Footwear

ASICS Tiger Taps Majid Jordan to Showcase Its New GEL-KAYANO TRAINER Knit Sneaker

Presented by ASICS Tiger
The brand’s flagship runner gets an overhaul.

PORTER & ASICS Team up for a Collaborative GEL-Kayano
Footwear

PORTER & ASICS Team up for a Collaborative GEL-Kayano

A black and orange nod to PORTER’s iconic TANKER series.

Valentine's Day 2017 Gift Ideas
Fashion

Valentine's Day 2017 Gift Ideas

Last minute presents for your significant other.

 

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