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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

A Backstage Look at HELIOT EMIL's SS19 Copenhagen Fashion Week Show
Fashion

A Backstage Look at HELIOT EMIL's SS19 Copenhagen Fashion Week Show

Titled “Referential Transparency.”
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7.4K   1 Comments
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Official Look at Kiko Kostadinov x ASICS GEL-Burz 2
Footwear

Official Look at Kiko Kostadinov x ASICS GEL-Burz 2

Technical running sneakers, perfected.
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13.1K   9 Comments
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monkey time Joins ASICS for a Subdued GEL-Mai Collab
Footwear

monkey time Joins ASICS for a Subdued GEL-Mai Collab

“Faded Grey” lives up to its name.
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6.5K   3 Comments
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A Closer Look at the Anime-Inspired Footpatrol x ASICS GEL-Saga
Footwear

A Closer Look at the Anime-Inspired Footpatrol x ASICS GEL-Saga

Nodding to ‘Mobile Suit Gundam.’
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10.5K   10 Comments
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Footpatrol & ASICS Join Forces for Anime-Influenced GEL-Saga
Footwear

Footpatrol & ASICS Join Forces for Anime-Influenced GEL-Saga

Drawing influence from giant robots.
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8.8K   4 Comments
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Kiko Kostadinov Shares First Look at ASICS GEL-BURZ 2 Collab
Footwear

Kiko Kostadinov Shares First Look at ASICS GEL-BURZ 2 Collab

Taking cues from Mother Nature.
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11.7K   1 Comments
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ASICS Reveals the Summer-Ready GEL-DS Trainer in OG Colorway
Footwear

ASICS Reveals the Summer-Ready GEL-DS Trainer in OG Colorway

The retro silhouette gets a rework.
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3.6K   1 Comments
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G-SHOCK x ASICS GEL-Mai Collab Receives Premium Package
Watches

G-SHOCK x ASICS GEL-Mai Collab Receives Premium Package

An exclusive case to house your sneakers and watch.
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11.1K   3 Comments
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G-SHOCK and ASICS Link up for Special Gel-Mai Knit Pack
Footwear

G-SHOCK and ASICS Link up for Special Gel-Mai Knit Pack

Two globally known brands connect.
By /
28.9K   12 Comments
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ASICS Drops Summery GEL-Saga Pack
Footwear

ASICS Drops Summery GEL-Saga Pack

Which one are you leaning towards?
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7.2K   3 Comments
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Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday
Footwear

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday

Commemorating Kihachiro Onitsuka’s sunny disposition and love of Vincent Van Gogh.
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4.6K   3 Comments
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BOYHOOD Previews ASICS Collaboration in New Campaign Video
Fashion

BOYHOOD Previews ASICS Collaboration in New Campaign Video

Sports day.
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3.9K   0 Comments
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