ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Unveils Its Forthcoming GEL-Venture 180 Sneakers
Footwear

ASICS Unveils Its Forthcoming GEL-Venture 180 Sneakers

Coming in “Black/Sour Yuzu”, “Pure Silver/Graphite Grey” or Wood Crepe/Black”.

Ballaholic Teams with ASICS for Colorful GEL-QUANTUM 180
Footwear

Ballaholic Teams with ASICS for Colorful GEL-QUANTUM 180

The streetball/lifestyle brand brings its signature hoops flair to ASICS’ casual silhouette.


Andersson Bell Reimagines the ASICS GEL-1090 With Hiking-Inspired Sensibility
Footwear

Andersson Bell Reimagines the ASICS GEL-1090 With Hiking-Inspired Sensibility

The Seoul-based fashion label is serving up the runner in gray, orange and black colorways.

Carpet Company's Tear Away Nike SB Dunk High Is Front and Center in This Week's Best Footwear Drops
Footwear

Carpet Company's Tear Away Nike SB Dunk High Is Front and Center in This Week's Best Footwear Drops

Alongside three Dunk styles from Nike Sportswear, two adidas YEEZYs and more.

ASICS' New "SUNRISE REBORN" Pack Is Made Entirely from Recycled Clothing
Footwear Fashion

ASICS' New "SUNRISE REBORN" Pack Is Made Entirely from Recycled Clothing

Embodying a warm sunrise hue.

DISTANCE Delivers Summer-Ready Activewear and Accessories for Your Spring Miles
Fashion

DISTANCE Delivers Summer-Ready Activewear and Accessories for Your Spring Miles

Featuring its limited-edition Paris and Lyon City T-shirts.

Kiko Kostadinov Curates ASICS' Retro-Futuristic FN1-S GEL-NIMBUS 22
Footwear

Kiko Kostadinov Curates ASICS' Retro-Futuristic FN1-S GEL-NIMBUS 22

Take a closer look at the just-dropped sneaker.

ASICS Delivers Duo of GEL-Lyte III Colorways for New "Back Streets of Japan" Pack
Footwear

ASICS Delivers Duo of GEL-Lyte III Colorways for New "Back Streets of Japan" Pack

The iconic lifestyle runner adopts “Ivory/Black” and “Aqua Angel/Mako Blue” color schemes.

PENSOLE Academy and ASICS Collide for Vivid GEL-Miqrum Collaboration
Footwear

PENSOLE Academy and ASICS Collide for Vivid GEL-Miqrum Collaboration

An eye-catching “Indigo Blue/Blue Purple” take atop the lifestyle trainer by the Oregon-based institution.

ASICS Dresses Its Novablast in Splashes of "Digital Aqua" and "Marigold Orange"
Footwear

ASICS Dresses Its Novablast in Splashes of "Digital Aqua" and "Marigold Orange"

Forming a part of the brand’s COLOR INJECTION pack.

ASICS' GEL-Kayano 14 Receives "Mako Blue" and "Piedmont Grey" Makeovers
Footwear

ASICS' GEL-Kayano 14 Receives "Mako Blue" and "Piedmont Grey" Makeovers

A nod to the storied GEL-Kayano series.

COMME des GARÇONS SHIRT's ASICS TARTHER Collaboration Has Officially Released
Footwear

COMME des GARÇONS SHIRT's ASICS TARTHER Collaboration Has Officially Released

A key collaborative piece of CdG SHIRT’s Spring/Summer 2021 collection.

 

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