ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Nike Is at the Top of Its Game in the USA
Footwear

Nike Is at the Top of Its Game in the USA

The athletic footwear market share figures for the first quarter of 2015 have been released and it

Afew x ASICS GEL-Lyte III "Koi" Pack
Footwear

Afew x ASICS GEL-Lyte III "Koi" Pack

While sneaker culture is indeed now well-ingrained in the overarching pop canon, its the rare


Foot Locker and PENSOLE Are Searching for the Next Big Footwear Designer
Footwear

Foot Locker and PENSOLE Are Searching for the Next Big Footwear Designer

Foot Locker has partnered up with renowned footwear design academy PENSOLE on an intensive footwear

ASICS GEL-Lyte III Light Grey/Grey/Gum
Footwear

ASICS GEL-Lyte III Light Grey/Grey/Gum

Joining this season’s clean Light Grey/Off White take on the GT-II is a matching edition of the

ASICS GEL-Lyte V Tan/Deep Red
Footwear

ASICS GEL-Lyte V Tan/Deep Red

New for Summer 2015 and the latest addition to ASICS’ inline versions of the GEL-Lyte V is a tan

ASICS GEL-Lyte V Blue/Navy JD Sports Exclusive
Footwear

ASICS GEL-Lyte V Blue/Navy JD Sports Exclusive

Following the recent release of the Grey/Navy colorway, UK-based JD Sports unveils another

Afew x ASICS GEL-Lyte III "Koi" Teaser
Fashion

Afew x ASICS GEL-Lyte III "Koi" Teaser

In conjunction with Japan Day, which falls on May 30, Afew and ASICS have collaborated on a special

ASICS GEL-Lyte V Grey/Navy JD Sports Exclusive
Footwear

ASICS GEL-Lyte V Grey/Navy JD Sports Exclusive

ASICS continues to roll out iterations of its GEL-Lyte V silhouette just in time for the warmer

ASICS GEL-Lyte III "25th Anniversary" Pack
Footwear

ASICS GEL-Lyte III "25th Anniversary" Pack

The Italian market is getting an exclusive treat from ASICS with this Gel-Lyte III 25th Anniversary

ASICS GEL-Lyte III Green/Yellow
Footwear

ASICS GEL-Lyte III Green/Yellow

ASICS has released the third entry in its “Carnival Pack.” The Green/Yellow rendition of

Concepts x ASICS Tiger GEL-Lyte III 25th Anniversary "Boston Tea Party"
Footwear

Concepts x ASICS Tiger GEL-Lyte III 25th Anniversary "Boston Tea Party"

The ASICS GEL-Lyte III is celebrating its quarter-of-a-century birthday this year, and with the

Concepts x ASICS Tiger GEL-Lyte III “Boston Tea Party” NYC Launch Recap
Footwear

Concepts x ASICS Tiger GEL-Lyte III “Boston Tea Party” NYC Launch Recap

Premium footwear retailer Concepts is well-known for its unique collaborative launches, having

 

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