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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Drops a Tanabata Festival-Inspired Pack
Footwear

ASICS Drops a Tanabata Festival-Inspired Pack

Two pairs representing the deities of Orihime and Hikoboshi.
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ASICS Drops a "Blush Blue" GEL-Lyte III for Summer
Footwear

ASICS Drops a "Blush Blue" GEL-Lyte III for Summer

Cop or drop?
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ASICS Looks to Its Japanese Roots for the Latest GEL-Respector
Footwear

ASICS Looks to Its Japanese Roots for the Latest GEL-Respector

Celebrating a traditional Japanese summer festival.
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ASICS Channels the Aesthetic of Retro Runners for the GEL-Lique
Footwear

ASICS Channels the Aesthetic of Retro Runners for the GEL-Lique

ASICS dips into the archives for its latest silhouette.
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atmos x ASICS GEL-Lyte III "Duck Camo"
Footwear

atmos x ASICS GEL-Lyte III "Duck Camo"

Set to release this week.
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ASICS GEL-Lyte III "Oreo" Pack
Footwear

ASICS GEL-Lyte III "Oreo" Pack

In two cookie-inspired flavors.
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Check out ASICS' Upcoming "Mono" Quickstrike Release
Footwear

Check out ASICS' Upcoming "Mono" Quickstrike Release

Solid colors for the boldest stripe.
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ASICS Unveils "DynaFlyte," Its Lightest Running Shoe Ever
Footwear

ASICS Unveils "DynaFlyte," Its Lightest Running Shoe Ever

It took three years to perfect the shoe.
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ASICS Drops More "Okayama Denim" Sneakers
Footwear

ASICS Drops More "Okayama Denim" Sneakers

The GEL-Lyte III & V are next up.
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ASICS Brings Okayama Denim to the GEL-Sight
Footwear

ASICS Brings Okayama Denim to the GEL-Sight

Deep blue denim meets black leather and selvedge-inspired accents.
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ASICS Adds the GEL-Sight to Its Summer-Ready "Blush" Pack
Footwear

ASICS Adds the GEL-Sight to Its Summer-Ready "Blush" Pack

ASICS Tiger aim to add subtle pastels to your summer wardrobe.
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A Closer Look at the Souvenir Jacket-Inspired BEAMS x mita sneakers x ASICS GEL-Lyte III
Footwear

A Closer Look at the Souvenir Jacket-Inspired BEAMS x mita sneakers x ASICS GEL-Lyte III

Up close and personal with the best GEL-Lyte III in a minute.
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