APC x Porter Collection
A.P.C.
Contemporary Parisian Brand
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Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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For those familiar with French brand APC, the brand has sought a mission statement that focuses on the creation of apparel and fashion with simple and timeless aesthetics. With that in mind, this theme which has made the brand immensely popular sees itself in a collection with Japanese brand Porter. The wallets and totebag seen here are unassuming with solid leather materials. Available now at select APC dealers and IT.
APC has returned to the foundation of the popular fabric madras to create a special collection for the 2008 spring/summer season. Madras itself was named after the English name given to what is now known as Chennai in India. The made in India collection APC has developed goes beyond madras applied shirts and shorts to also include some minimalist pieces. Also seen here is a further look at the APC x Vans team up. Look for this collection designed by Jessica Ogden and Jean Toutou around APC dealers around the world.
Last week saw the insights of Paul Smith as has he laid down his fashion law, this week APC designer Jean Touitou surely creates some controversy with his blunt assessments. His 10 rules cover everything issues such as men who work out too much, rich people who have too much money and no style and the sadness of being 35 years old and not being able to drink like you used to. Check the list out over at Details.
With a lack of focus in branding for French brand APC, this speaks volumes regarding the brands popularity over the years. Its clean and simple aesthetic presents a timeless classic seen here over jackets, t-shirts and button ups. Available now at Honeyee.
To commemorate Wes Anderson’s award nominated The Darjeeling Limited film, French fashion label APC teamed up on a t-shirt. The simple tee design features the movies named printed on the chest in two different color. Available February 29th at APC locations in Japan.
Source: Honeyee
Built on a solid foundation of minimalistic aesthetics, France’s APC are no strangers to sneaker partner ups, previously going to work with Nike on two tonal colored Court Traditions. For the upcoming 2008 Spring collection, APC has looked to Vans for an all white leather SK-8 High. Look for these to hit select APC accounts.
Source: Dejour
The 2008 Spring Collection from A.P.C. has begun hitting retailers around the globe. The equation of simplicity and quality as a recipe for success is often so painfully simple, yet it symbolizes A.P.C.’s success over the years to a tee. Some of the pieces seen here include the Blue Gabardine Rain Parka, Cotton/Silk/Cashmere Blend Cardigan, Derby lace-ups, Calfskin Moccasins and accessories such as a Weekend Bag and bracelet. Available now through Blackbird.
The recent renovations of the APC Daikanyama Homme by Japanese design firm Wonderwall has yielded more then just a new store aesthetic. The Doubled Centimeter bracelet is a collaboration between the two brands and utilizes natural nubuck leather. The outer portion (visible) is embossed with a ruler design while the inside is embossed with APC/Wonderwall. Available now through APC with a price tag of $55 USD.
Wonderwall has unveiled pictures behind the work they recently did for the renovation of Tokyo’s APC Daikanyama Homme. The reason behind Wonderwall’s success is perhaps its consistently innovative architectural designs. The raw unfinished fixtures are balanced with the light hardwood floors providing a pleasant shopping experience. Each room provides a different theme and story with the gateway to the store coming in the form of a garden.
Image: Wonderwall via High Snobiety
