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PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Sportswear
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

The Daily Paper Guide to Amsterdam
City Guides

The Daily Paper Guide to Amsterdam

The team behind the vibrant Dutch streetwear brand reveal their city highlights.
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7 Global Boutiques That Have Mastered the Art of Sneaker Collaborations
Footwear

7 Global Boutiques That Have Mastered the Art of Sneaker Collaborations

From atmos to Patta, see who else made the list.
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Yoshio Kubo x PUMA 2017 Spring/Summer Collaboration Is Based On "Survival"
Fashion

Yoshio Kubo x PUMA 2017 Spring/Summer Collaboration Is Based On "Survival"

Technical textile expert meets sports expert.
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PUMA Pays Homage to Walt Frazier's Legacy With New Clyde Pack
Footwear

PUMA Pays Homage to Walt Frazier's Legacy With New Clyde Pack

One for the Knicks fans.
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PUMA and Staple NTRVL 2017 Spring/Summer Collection Is Signature Fashion and Fitness
Fashion

PUMA and Staple NTRVL 2017 Spring/Summer Collection Is Signature Fashion and Fitness

Staple colorway sneakers are paired with apparel for the first time.
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PUMA's Latest Kicks Go to 'Sesame Street'
Footwear

PUMA's Latest Kicks Go to 'Sesame Street'

Say hello to Elmo and Cookie Monster.
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PUMA Welcomes Big Sean as Global Ambassador for Classics Line
Fashion

PUMA Welcomes Big Sean as Global Ambassador for Classics Line

The German brand will sponsor the ‘I Decided’ summer tour.
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YEEZY BOOST 350 V2 Mask Designer Creates a Stampd x PUMA Clyde Mask
Footwear

YEEZY BOOST 350 V2 Mask Designer Creates a Stampd x PUMA Clyde Mask

Shoes aren’t only for your feet anymore.
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Every Men's Look From Rihanna's FENTY x PUMA 2017 Fall/Winter Runway Show
Fashion

Every Men's Look From Rihanna's FENTY x PUMA 2017 Fall/Winter Runway Show

Bad Gal Riri takes us to “Fenty University.”
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COOGI & PUMA Officially Unveil Their Collaborative Clydes
Footwear

COOGI & PUMA Officially Unveil Their Collaborative Clydes

Two different takes on a classic.
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The PUMA Blaze of Glory Gets an EvoKNIT Upgrade
Footwear

The PUMA Blaze of Glory Gets an EvoKNIT Upgrade

Breathable and clean.
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PUMA's Fall/Winter 2017 Collection Will Feature the Minions
Fashion

PUMA's Fall/Winter 2017 Collection Will Feature the Minions

Banana-inspired perhaps?
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