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PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
With contributions from Levi’s x Crocs, Albino & Preto x Nike SB, BBC x Clarks and more joining in on the fun.
Unveiling the duo’s PUMA Pro Star and apparel collection.
With support from FENTY x PUMA, UNDEFEATED x Converse, the debut of the Nike NOCTA Glide and more.
Hypebeast spoke with the sportswear brand’s visionary, Heiko Desens, about RiRi’s evolving design approach, as she cuts the ribbon on global FENTY x PUMA installations.
Taking inspiration from both PUMA’s classic football boot and running shoe.
Following July’s water-inspired version of the shoe.
Featuring limited edition MB.03 and RS-XL colorways along with matching apparel.
One to celebrate the brand’s 75 years as an automaker and the other the 60 year anniversary its iconic 911.
Joining collaborations between GANNI and New Balance, HAL STUDIOS and ASICS, Terror Squad and Nike and more.
Including two premium examples of the PUMA Clyde.
